Corporate & Business Strategy

By completing this strategy course, you'll be able to: Understand how the strategic analysis process helps decision makers perform in-depth analyses and identify optimal strategic alternatives Differentiate between the three levels of strategy Perform external analysis by looking at the supply chain, mapping out strategic groups, building competitive forces model and analyzing PEST factors Perform internal analysis by understanding a company's core competencies, competitive advantage, value chain activities and ways to sustain competitive advantages Assess a company's current corporate-level, business-level and functional-level strategies Learn how to generate, evaluate and select optimal strategic alternatives through methods such as SWOT analysis, DCF analysis and multi-criteria analysis Tie strategic alternatives to a company's mission, vision and goals Apply all theories taught in the lectures into a case study and generate the appropriate strategies using the provided information